Adwords for Dummies Howie Jacobson

ISBN: 9780470224403

Published:

ebook

394 pages


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Adwords for Dummies  by  Howie Jacobson

Adwords for Dummies by Howie Jacobson
| ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 394 pages | ISBN: 9780470224403 | 5.37 Mb

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Googles $6 billion in annual revenues This all-new guide helps advertisers getMoreAdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Googles $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!

Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the authors software



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